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© Mark Platten 2006

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corporate: abstract

- 3ds Max
- After Effects


Frequently abstract by nature, the themes addressed by the world of corporate branding and marketing sometimes come attached to a very open-ended brief.

This project, more of a personal brainstorming session at its inception, was one such attempt to inject visual flair into a typically nebulous theme.

Various layers were created in Max and composited together in After Effects. The scaffolding flyaround used a simple model with raytrace materials; the luminescent blue bubbles were generated by a simple particle system.